John Deere has been recognised in the 2025 ranking of the UK’s top 50 employers for the

armed forces community following the success of its Military Hiring Programme.

The GREAT British Employers of Veterans programme is a prestigious benchmark recognising those organisations setting the national standard in veteran employment.

Inclusion in the highly competitive top 50 reflects a genuine, measurable, and sustained commitment to the Armed Forces community in the UK.

Allan Cochran, Branch Training Manager for the UK and Ireland, said: “Following on from the success John Deere has had in recruiting thousands of skilled armed forces veterans in

America, it has been fantastic to see our own Military Hiring Programme roll out across the UK and Ireland over the past three years. 

“The skills and the mindset of those leaving the forces are perfectly suited to the roles being

offered by our dealerships, and those who have resettled into the John Deere family have cited many similarities in a working environment that’s built around team effort and camaraderie. 

“We’re honoured to be recognised in this way. It will further fuel our passion for offering service veterans a next step in their careers across the agricultural and professional turfcare sectors.”

The groundbreaking initiative to attract ex-service personnel into new careers at John Deere dealers was launched in the UK in 2023.

The Military Hiring Programme matches ex-members of the armed forces with technician role vacancies at dealerships across the country.

The next Insight Day, designed to show veterans what a career with the brand could look like, takes place at John Deere’s Langar headquarters on 8 July.

The 50 GREAT British Employers of Veterans was created to provide a definitive, data-backed guide to the UK’s most exemplary forces-friendly employers. It stands as a mark of excellence for organisations whose support is embedded, enduring and effective.

Each year, more than 15,000 individuals leave the British armed forces. Highly trained, values-driven and mission-focused, they represent one of the most capable and under-utilised talent pools in the labour market. Yet barriers remain to building a meaningful second career.

Ben Rossi, founder of the global Forces in Business Awards series and 50 GREAT British

Employers of Veterans programme, said: “This comprehensive ranking of forces-friendly

employers has become a cornerstone resource for veterans, reservists and their families – and a powerful benchmark for organisations seeking to lead in veteran employment. To feature in the top 50 is to stand among the most committed supporters of the armed forces community.

“Inclusion is not easily earned. The 2025 list reflects a growing coalition of employers who truly understand military talent, setting best practice and proving that investing in the Armed Forces community is not just the right thing to do – it’s a clear strategic advantage.”

Service members and ex-service members interested in the John Deere Military Hiring

Programme can find out more by visiting Deere.com/JDMHP.

They will be put in touch with an ex-services person within the John Deere network to discuss all potential options.